@font-face{font-family:Raleway;src:url('/assets/a302ef3e05ff951a.woff2') format('woff2');font-weight:700;font-display:swap}@font-face{font-family:HelveticaLocal;src:url('/assets/dc8f7d0e95109dc6.woff2') format('woff2');font-display:swap}:root{--blue:#2b6ca3;--ink:#173953;--line:#d9e3ec;--paper:#fff}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:35px}body{margin:0;color:var(--blue);background:var(--paper);font-family:HelveticaLocal,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.65}button,input{font:inherit}button,a,input{touch-action:manipulation}button,a{-webkit-tap-highlight-color:transparent}a{color:inherit}button{cursor:pointer}button:focus-visible,a:focus-visible,input:focus-visible,[contenteditable]:focus{outline:3px solid #edb843;outline-offset:4px}button:disabled{cursor:wait}p{margin:0 0 1.4em;white-space:pre-line}h1,h2,h3{font-family:Raleway,Arial,sans-serif;line-height:1.04;margin:0 0 30px;overflow-wrap:anywhere}h1,h2{white-space:pre-line}h2{font-size:clamp(2.8rem,5.3vw,4.8rem);letter-spacing:-.045em}h3{font-size:1.35rem}.wrap{width:min(1100px,calc(100% - 64px));margin-inline:auto}.parody-bar{background:#153d5e;color:white;text-align:center;font-size:12px;letter-spacing:.15em;padding:8px 20px}.parody-bar span{letter-spacing:.025em;margin-left:20px;opacity:.8}header{border-bottom:1px solid var(--line)}.nav-wrap{display:flex;align-items:center;justify-content:space-between;gap:40px;min-height:126px}.wordmark{font-family:Raleway,Arial,sans-serif;text-decoration:none;font-size:28px;font-weight:700;letter-spacing:-1.5px;line-height:1.1;white-space:nowrap}.wordmark span{font-size:39px;font-style:italic;margin:0 3px}.wordmark small{display:block;font-family:Arial,sans-serif;font-size:10px;letter-spacing:1.05px;margin-top:9px;font-weight:400}nav{display:flex;gap:20px;align-items:center}nav a{font-size:14px;letter-spacing:.025em;font-weight:bold;text-decoration:none;border-bottom:2px solid transparent;padding:12px 0}nav a:hover,nav a[aria-current]{border-color:var(--blue)}#menu-toggle{display:none}.hero{padding:85px 30px 50px;position:relative}.eyebrow{font-size:12px;letter-spacing:.24em;margin-bottom:25px}.hero h1,.hero-secondary{font-family:Raleway,Arial,sans-serif;font-size:clamp(3.2rem,7.6vw,6rem);font-weight:700;line-height:.99;letter-spacing:-.055em;white-space:pre-line;overflow-wrap:anywhere}.hero h1{margin-bottom:25px}.hero-secondary{color:#bfc3c6;margin-top:24px}.hero-rule{width:100%;height:2px;background:var(--blue)}.hero-subtitle{letter-spacing:.25em;font-size:18px;margin-top:35px}.down-link{display:block;font-size:40px;width:65px;text-align:center;text-decoration:none;margin:34px auto 0}.section{padding:90px 0;scroll-margin-top:25px}.blue{background:var(--blue);color:#fff}.split{display:grid;grid-template-columns:1fr 1.5fr;gap:80px}.split p{font-size:18px;letter-spacing:.025em;line-height:1.8}.section-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:35px}.section-head h2{margin:0}.category-links{display:flex;gap:25px}.category-links a{text-underline-offset:6px;font-size:15px}blockquote{padding-top:65px;text-align:center}blockquote p{font-family:Raleway,Arial,sans-serif;font-size:clamp(1.5rem,3vw,2.5rem);line-height:1.3;font-weight:bold;max-width:800px;margin:0 auto 20px}blockquote cite{font-size:14px;letter-spacing:.12em}.gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.photo{border:0;background:#f0f3f5;padding:0;overflow:hidden;aspect-ratio:1;display:block}.photo img{width:100%;height:100%;object-fit:contain;display:block;transition:transform .25s}.photo:hover img{transform:scale(1.035)}.service-list a{border-top:1px solid #ffffff50;padding:22px 0;display:flex;justify-content:space-between;gap:20px;text-decoration:none;font-size:18px}.service-list a:last-child{border-bottom:1px solid #ffffff50}.service-list a:hover{color:#d3eaff}.portrait{display:block;max-width:232px;width:100%;margin-top:35px}.contact h3{margin-top:6px}.text-link{text-underline-offset:5px}.contact-note{margin-top:45px;padding-top:20px;border-top:1px solid var(--line);font-size:14px;color:#637989}.page-heading{font-size:clamp(2.6rem,6.5vw,5rem);margin-bottom:65px}.reading{max-width:900px}.reading p{font-size:18px;line-height:1.85;margin-bottom:28px}.reading h2{font-size:28px;margin-top:60px;letter-spacing:0;line-height:1.3}.services-grid{display:grid;grid-template-columns:1fr 1fr;gap:55px 70px}.services-grid h2{font-size:23px;letter-spacing:0;line-height:1.25}.services-grid article{border-top:2px solid var(--blue);padding-top:22px}.services-grid p{font-size:17px;line-height:1.9}footer{display:flex;justify-content:space-between;gap:30px;border-top:1px solid var(--line);padding:40px 0 100px}footer strong{font-family:Raleway,Arial,sans-serif}footer p{font-size:13px;margin:8px 0}footer a{font-size:14px;white-space:nowrap}.skip{position:fixed;left:15px;top:-100px;background:white;padding:15px;z-index:500}.skip:focus{top:15px}.edit-toggle{position:fixed;bottom:22px;right:25px;border:1px solid #ffffff60;background:#163e5e;color:white;border-radius:6px;padding:12px 22px;box-shadow:0 5px 22px #163e5e30;font-size:14px;z-index:80}#editor{position:fixed;right:20px;bottom:80px;width:320px;max-width:calc(100vw - 40px);max-height:calc(100dvh - 115px);overflow:auto;background:#fff;color:#263c4d;border:1px solid #d6dfe6;padding:23px;box-shadow:0 10px 70px #122c4b30;border-radius:10px;z-index:100;font-size:14px;line-height:1.55}#editor[hidden]{display:none}.editor-top{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:15px}.editor-top strong{font-size:19px}.editor-top button,#lightbox button{background:none;border:0;font-size:26px;padding:0 8px;line-height:1.2}.muted{color:#5b6d7a}#draft-status{font-size:13px;margin:15px 0;color:#275e48}#editor>button,.import-label{display:block;width:100%;padding:10px 15px;margin-top:10px;background:white;border:1px solid #c4d1db;border-radius:5px;text-align:center}.primary,#editor .primary{background:#2b6ca3;color:white;border:1px solid #2b6ca3;padding:10px 18px;border-radius:5px}.import-label{cursor:pointer;position:relative}.import-label input{position:absolute;inset:0;opacity:0;width:100%;cursor:pointer}#reset-draft{color:#914234}.editing [data-edit]{outline:1px dashed #dc9d26;outline-offset:5px;cursor:text;min-width:20px;min-height:1em}.editing [data-image]{outline:3px dashed #dc9d26;outline-offset:-3px;cursor:pointer}.editing [data-edit]:hover{background:#eab84120}dialog{border:1px solid #d6dfe6;border-radius:10px;color:#263c4d;padding:25px;width:min(460px,calc(100vw - 30px));max-height:90dvh;overflow:auto}dialog::backdrop{background:#102638b8}dialog h2{font:700 21px Arial;margin:0}dialog label{display:block;font-size:14px;margin-top:18px}dialog input{display:block;width:100%;padding:10px;border:1px solid #c4d1db;margin-top:7px;border-radius:4px}#image-error{font-size:14px;color:#a32727;margin:15px 0}#lightbox{width:auto;max-width:95vw;padding:14px;background:#fff}#lightbox form{text-align:right}#lightbox img{display:block;max-height:78dvh;max-width:85vw;object-fit:contain}@media(min-width:1500px){.wrap{max-width:1200px}}@media(max-width:1000px){.nav-wrap{gap:20px}nav{gap:13px}nav a{font-size:11px}.split{gap:45px;grid-template-columns:1fr 1.5fr}.wordmark{font-size:24px}.wordmark small{font-size:8px}}@media(max-width:1000px){.wrap{width:calc(100% - 40px)}.nav-wrap{min-height:100px;flex-wrap:wrap;padding-block:20px}#menu-toggle{display:block;background:white;color:var(--blue);border:1px solid var(--line);padding:7px 15px;border-radius:4px;font-size:14px}nav{display:none;width:100%;flex-wrap:wrap;gap:4px 24px;padding-bottom:10px}nav.open{display:flex}nav a{font-size:14px}.hero{padding:55px 0 25px}.hero h1,.hero-secondary{font-size:clamp(2.75rem,10.5vw,5rem);letter-spacing:-.05em}.hero-subtitle{font-size:14px;letter-spacing:.16em}.section{padding:60px 0}.split{grid-template-columns:1fr;gap:25px}.split h2{margin-bottom:8px}.split p{font-size:17px}.section-head{display:block}.category-links{margin-top:25px}.gallery{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.services-grid{grid-template-columns:1fr;gap:35px}.page-heading{margin-bottom:40px}.parody-bar{font-size:10px;letter-spacing:.1em}.parody-bar span{display:block;margin-left:0}footer{display:block}footer a{display:inline-block;margin-top:18px}.reading p{font-size:17px}.contact .portrait{max-width:190px;margin-bottom:20px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* Fictional campaign captions */
/* Accomplishments: the fictional agency's research report */
.research-lead{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(250px,1fr);gap:56px;align-items:start}.research-lead h2{font-size:clamp(2.5rem,4.8vw,4rem)}.research-honor{background:var(--blue);color:white;padding:34px 30px;margin-top:4px;border-top:6px solid #e8bc54}.research-honor .research-kicker{font-size:14px;letter-spacing:.1em}.research-honor h3{white-space:pre-line;font-size:clamp(2rem,3vw,2.7rem);letter-spacing:-.04em;line-height:1.06;margin-bottom:22px}.research-honor p{margin-bottom:22px}.research-honor .award-credit{font-size:14px;border-top:1px solid #ffffff60;padding-top:18px;margin:0}.research-method{background:#173953;color:white;padding:32px;margin:18px 0 52px}.research-method h3{font-size:19px;letter-spacing:.04em;line-height:1.25;margin-bottom:8px}.research-method p{margin:0 0 26px;color:#d5e3ee}.research-method ol{padding:0;margin:0;list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;counter-reset:method}.research-method li{border-top:1px solid #7492aa;padding-top:18px;counter-increment:method;min-width:0}.research-method li:before{content:'0' counter(method);display:block;font-size:14px;color:#e8bc54;margin-bottom:10px}.research-method strong,.research-method span{display:block;font-size:16px;line-height:1.5}.research-method span{color:#d5e3ee;margin-top:5px}.research-syllabus h3{font-size:22px;letter-spacing:.025em;margin-bottom:14px}.research-translation{margin-top:45px;background:white;padding:34px;border:1px solid var(--line)}.research-translation .research-kicker{margin-bottom:16px}.research-translation h3{font-size:clamp(1.7rem,3vw,2.3rem);line-height:1.15;letter-spacing:-.025em;margin-bottom:16px}.research-translation table{width:100%;border-collapse:collapse;font-size:16px;table-layout:fixed}.research-translation th,.research-translation td{text-align:left;vertical-align:top;padding:19px 20px;border-bottom:1px solid var(--line);overflow-wrap:break-word}.research-translation thead{background:#173953;color:white}.research-translation thead th{font-size:14px;line-height:1.5}.research-translation th:first-child{width:32%}.research-translation tbody th{font-weight:normal;color:var(--blue)}.research-translation td{color:var(--ink)}.research-translation q{font-weight:bold}.research-source{font-size:14px;line-height:1.6;margin:20px 0 0;color:#526c80}.research-source a{text-underline-offset:3px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}@media(max-width:1000px){.research-lead{gap:30px;grid-template-columns:minmax(0,1.5fr) minmax(230px,1fr)}}@media(max-width:700px){.research-lead{grid-template-columns:1fr;gap:0}.research-honor{margin:0 0 24px}.research-method{padding:24px;margin-top:0}.research-method ol{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 18px}.research-translation{padding:24px 16px;margin-top:28px}.research-translation th,.research-translation td{padding:14px 10px}.research-translation th:first-child{width:38%}.research-translation thead th{font-size:14px}}
.nav-wrap nav{flex-wrap:wrap;justify-content:flex-end;gap:4px 20px}.nav-wrap nav a{white-space:nowrap}.research{background:#f2f6f9;border-bottom:1px solid var(--line)}.research-kicker{font-size:14px;font-weight:bold;letter-spacing:.15em;margin-bottom:22px}.research-context{max-width:800px;font-size:14px;color:#526c80;margin-bottom:36px}.research-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 48px}.research-item{display:grid;grid-template-columns:40px minmax(0,1fr);gap:16px;border-top:1px solid #b8cbd9;padding:28px 0}.research-number{font-size:22px;font-weight:bold;line-height:1.3;color:#526c80}.research-item h3{font-size:22px;line-height:1.25;margin:0 0 14px;letter-spacing:-.015em}.research-item p{color:var(--ink);margin-bottom:18px}.research-item a{font-size:16px}.research-closing{border-top:2px solid var(--blue);padding-top:26px;margin:14px 0 0;font-size:20px;font-weight:bold}@media(max-width:1000px){.nav-wrap nav{justify-content:flex-start}}@media(max-width:700px){.research-grid{grid-template-columns:1fr}.research-item{grid-template-columns:30px minmax(0,1fr);gap:12px}.research-item h3{font-size:20px}}
.client-card{min-width:0}.client-card .photo{width:100%}.client-caption{padding:20px 0 10px}.client-caption h3{font-size:19px;letter-spacing:0;line-height:1.25;margin-bottom:10px}.client-caption p{font-size:16px;line-height:1.6;margin:0;color:#526c80}.section-intro{font-size:18px;line-height:1.7;max-width:780px;margin:0 0 36px}.reading .page-heading{margin-bottom:40px}.services-grid article{scroll-margin-top:30px}@media(max-width:540px){.client-caption h3{font-size:16px}.client-caption p{font-size:14px}.section-intro{font-size:17px}}